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Credibility Perceptions of Different Types of Weblogs among Young Adults

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In the last two decades, the Internet has become an important tool in our daily lives for communication and acquiring information (Metzger, 2007). At the same time, the quality and credibility of the information available on the Internet has also become a concern for online information seekers.  In recent years, weblogs, a kind of online diary websites, which are becoming an intrinsic part of the Internet (Johnson, Kaye, Bichard & Wong, 2007), has begun to attract more attention of mass communication researchers. Winer (2003) defines a weblog as “a hierarchy of text, images, media objects, and data, arranged chronologically, that can be viewed in an HTML browser” (Ho, 2006). Internet users can read blog content and share opinions with bloggers and other readers. This up-to-date type of media is growing rapidly since its emergence in 1998.   Read More>>