Applying the General Process Model of Content Homogenization to Public Relations and Public Information

Payne (2009) presented a General Process Model of Content Homogenization that combined extant theories regarding gate-keeping, agenda-setting, and homogenization of news content. 

Public Relations
Taking a critical stance, Payne argued, “gatekeeping controls over the agenda setting process produce a homogenized news product that curtails opportunities for robust public discourse” (p. 199). Although not flagged specifically by that label, public relations is included as a mechanism used by the “relatively few who dominate news production operations, including the very rich, chief executives, the corporate rich...” (p. 204).After Gandy (1982), public relations professionals provide information subsidies to the media. Read More>>>>>>>>

Comments

Post a Comment

Popular posts from this blog

Framing Messages of Democracy through Social Media: Public Diplomacy 2.0, Gender, and the Middle East and North Africa

Image
This study examines how U.S. public diplomacy directed toward the Middle East and North Africa (MENA), and public diplomacy from the MENA to other regions, including the U.S., uses social media.  It analyzes how messages regarding recent events in the MENA are constructed for Western audiences, how public diplomacy rises from this construction, and the resulting the benefits and challenges within intercultural communication practice. Utilizing a framework for social media flow the processes of gatekeeping are examined, from both state and non-state actors representing MENA voices, and western actors who receive those voices, to illustrate public diplomacy from the MENA is a “glocal” construct of the traditions of both of those localities. Read More>>>>>>>
Read more

The Public Sphere and Network Democracy: Social movements and Political Change?

Image
For many Internet advocates the social media provides an electronic agora to allow for alternative issues to be raised, framed and effectively debated.  It is contended citizens may enjoy a real-time interactive access with one another to transmit ideas, by-pass authorities, challenge autocracies and affect greater forms of expression against state power. Thus, the social media allows for many-to-many or point-to point forms of communication. Most especially, online social networks such as Facebook, LinkedIn and Twitter, have facilitated opportunities for grassroots communication, deliberation and discussion. Read More>>>>>>>>
Read more

Discourse in the Segregated City: Racial Violence, Capital, and Milwaukee's Media

Image
In June 2015, Revolutionary Books in Los Angeles had adorned its storefront window with a large sign that read: “Ferguson Is Everywhere.” Beyond the immediate denotation of Michael Brown’s murder and the subsequent protests in the Missouri town, the sign also indicated the universality of violence both police and ordinary citizens inflict on African Americans, from Eric Garner to Freddie Gray to Trayvon Martin to others.  There is an additional signification here too, and one that will serve as the leitmotif for this article. This other signification bespeaks the pervasiveness of commonsense ideology among many European Americans vis-à-vis the daily realities of Black men and women. This gnarled line of thought typically ends in one thicket: the belief in stereotypes of the order of the lazy welfare cheat, the violent animal, and the drug fiend, etc.1 This ideology, which also has a specific class dimension, is extremely harmful in its casual disregard and willful ignorance...
Read more