Applying the General Process Model of Content Homogenization to Public Relations and Public Information

Payne (2009) presented a General Process Model of Content Homogenization that combined extant theories regarding gate-keeping, agenda-setting, and homogenization of news content. 

Public Relations
Taking a critical stance, Payne argued, “gatekeeping controls over the agenda setting process produce a homogenized news product that curtails opportunities for robust public discourse” (p. 199). Although not flagged specifically by that label, public relations is included as a mechanism used by the “relatively few who dominate news production operations, including the very rich, chief executives, the corporate rich...” (p. 204).After Gandy (1982), public relations professionals provide information subsidies to the media. Read More>>>>>>>>

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