Fraught with contradictions: The production, depiction, and consumption of women in a Venezuelan telenovela

Latin American scholars have been at the forefront of academic research about telenovelas. In the 1970s,country-specific studies dominated the research agenda, which included the work of Rector (1975) about Brazil, and Coccato’s historiography of Venezuelan telenovelas (1979). 

Venezuelan telenovela
In addition, this decade saw the theoretical work of Morana (1978) and Verón (1978) that established semiotics as one of the dominant approaches to the study of the genre. In the 1980s and 1990s, Latin American communication scholars drew on sociology and cultural theory as they searched for a theoretical framework to explain how telenovelas are linked to questions of nationality, cultural identity and modernity (Aprea & Mendoza Martínez, 1996; Fadul, 1993a, 1993b; González, 1993; Lopez, 1995; Lozano, 1989; Martín-Barbero, 1987, 1988, 1993, 1995; Martín-Barbero & Muñoz, 1992; Martín-Barbero & Rey, 1999; Verón & Chauvel, 1997). Read More>>>>>>>>

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