Making Sense of Youtube

This essay began with a simple question: How does one make sense of Youtube? There is no reliable “sample” of videos on Youtube; no easily identifiable ways to determine it’s dominant thematics; no way to evaluate “quality”; no benchmarks for establishment of impact (beyond the questionable number of times a video has been watched), no seminal literature. 

Youtube
For all purposes, it appears to be a new kind of media animal with rules that are weekly emergent. It challenges traditional relations between consumer and creator (Anybody can upload a video on Youtube) and begs the evaluative question—Who does Youtube serve? This essay emerged from a five-year projecti and offers a theory for deconstructing the textual universe of Youtube videos and the participatory culture that surrounds each video.  Read More>>>>>>>

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