Television Goes Online: Myths and Realities in the Contemporary Context

Portable screens, mobile viewing, and on-demand, in-control screen cultures have created a number of challenges and opportunities for the television industry and audiences. Some polemicists have gone so far as to proclaim that new viewing platforms signal the death of TV, as public discourse is underlined by the assumption that television’s digital migration allows viewers ultimate control, rendering traditional television irrelevant or redundant. 

Television Goes Online
A recent article in The Guardian UK headlines, “TV is Dead. Long Live the Internet” (2011), making futurist claims a seeming reality. In a similarly titled article, Wired magazine states, “The TV is Dead. Long Live the TV” (Borland, 2007). In the opening paragraph, a CBS producer, Kim Moses, states, “traditional TV won’t be here in seven to 10 years….It’s changing so fast that I don’t know if it’s even going to be that long” (para. 5). Read More>>>>>>>

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