Hybridized, Glocalized and hecho en Mexico: Foreign Influences on Mexican TV Programming Since the 1950s
Before
entering the thickets of theory, it is worth pointing out that the
latino americanidad of Latin American TV programming has long been a matter of
great debate. With respect to an understanding of national origins and cultural
values, there are commonly found three distinct views of such programming.
One
view, common within regional scholarship, accentuates the foreign values of
Latin American productions (Trejo, 1985; Muraro, 1987; Oliveira, 1990;
Mazziotti, 1996). A second, more common within English-language scholarship,
emphasizes the Latin-ness of local productions (Straubhaar, 1984 and 1991;
Rogers & Antola, 1985; Tomlinson, 1991; Reeves, 1993; MartÃn-Barbero, 1993
and 1995), although occasionally cases such claims are based less upon programs’
content than on their success in displacing U.S. imports and in being sold as
exports. Read More>>>>
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