Shifting Blame on the High Seas and on YouTube: The Narrative Failure of Israel's Flotilla Cyber-Diplomacy

This paper uses Walter Fisher’s narrative paradigm to examine Israel’s efforts to shape the narrative of the violent confrontation and loss of life of activists aboard the Mavi Marmara, part of the Gaza “Freedom Flotilla,” in May 2010. 

Cyber-Diplomacy
In an exploratory application of Fisher’s narrative paradigm to cyber-diplomacy, this research argues that Israel could not shift blame largely because its concerted and sustained YouTube campaign failed the tests of narrative logic: narrative probability and narrative fidelity. Read More>>>>>>>

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